Finding our Courage

All Kinds of Courage began as a much thought-out gift to Kath, one of our founders, from her husband Jason! But a chance leg-day encounter at their home away from home (their gym!), lead to a business discussion amongst the crew. This is when the dynamic duo of Kirsty and Emma were recruited. Having both loved the original thought process behind the All Kinds of Courage name, they jumped on board and the All Kinds of Courage team was born. It was then, throughout the latter months of 2023, that the sparks really started to fly, and the identity of All Kinds of Courage truly emerged!

All three of our fabulous founding women are truly enthusiastic about bringing an inclusive, affordable, and ethical activewear brand to as many women as possible. Not to mention they each possess a fierce passion for health and fitness, have a unique skill set each to bring to the table, and they all have a flair for business to boot! Their powers combined (there’s a Captain Planet reference for the millennials out there) have truly created some magic.

The idea of courage is as unique to each woman, as the type of activity that we each prefer, and the goals that we each are striving to achieve. Not to mention our courage is as unique as we are as individuals! 

Whether it be the first time you step foot into the gym, or the first time to strap on your running shoes, it takes some kind of courage to take that first step. All Kinds of Courage is about helping women find THEIR courage, the thing that ignites the fire within to not only take that first leap, but to continue pushing on.

Take our founders for example, each with a distinctly different reason for having found their courage. 

Emma’s courage comes from the need to continually challenge herself after many years throughout her youth as a competitive gymnast. Having overcome postpartum anxiety after the birth of her two boys, Emma harnessed a tremendous amount of that courage and really cemented her need to make health, wellbeing and fitness a priority in her life. Now, courage comes from knowing that there are 2 small boys watching her every move. Two small boys that need to be shown that women can do it too! 

Kirsty first set foot in the gym when here babies were very small. Having struggled with Postpartum depression and anxiety after their births, she learned just how important it is to invest in your own mental and physical heath. And thus, her foray into health and fitness really begun. Initially it was to carve out one hour a day to herself, to learn who this new version of herself really was, a mother. Her passion has certainly evolved over the years. From being too scared to leave the cardio room for fear of judgement, to being a regular heavy lifter on the weights floor. Kirsty’s building of courage has come from taking tiny steps each day. Now, it’s about mental health as much as physical health and fitness. 

Kath’s journey has been a long and somewhat challenging at times. Having been a competitive swimmer from an early age, she then transited into triathlons and running in her late teens, before the lure of travel and the rigours of life took over. Moving into working life for the next 20 years meant Kath wasn’t as active as she wanted to be until her love of running was rediscovered. As time went on, some health issues arose, and once again, her love of running had to take a back seat in her mission to get healthy again, which led to a change of course for Kath, taking her first steps into the gym.

Since the early days of the All Kinds of Courage concept, there have been hours, days, months even sitting around Kirsty’s dining room table, or overstaying our welcome at our local cafe with countless coffees consumed really refining our brand and products, and fine-tuning product names and slogans! We’ve been redefining what courage means to each of us, and what we want to present to the world. We’ve tried and tested our products ourselves to ensure they are not only comfortable, but supportive, flattering, squat proof, run proof and even Olympian proof! No really. We are fortunate enough to have the likes of Olympic Discus thrower, Jade Lally on the team. The girl can throw, and you bet she puts us to the test.

And after all of this, what did we come up with? 

Enter…. The COURAGE COLLECTION!

Amongst the many inspiring names within our courage collection, we have one of our favourites, the Intrepid Sports Bra! This lady is the perfect combination of support and a little bit of pretty with its eye-catching back detail.

The Valour Tank! Without a doubt, lightest tank you’ll ever own. A super soft, loose fitting cropped length tank, the perfect little gym cover.

And last, but certainly not least, we have our collection namesake, the Courage Short Tights! An everyday go-to with moisture wicking fabric, high supportive waistband, and pockets… I mean, where are the mums at… high waist band, right?

We will be working tirelessly right here on keeping you up to date with the latest info on our latest releases. We are also so fortunate here at All Kinds of Courage to have some amazing contributors on board working with us on providing some killer workout info, and recipes to satisfy whether you’re a sweet tooth working in a deficit or trying to fill those protein requirements.

So, no matter the reason for finding your courage in the first place, and no matter the reason you keep on continuing with your health and fitness gaols, we’ve got something for you. 

The release of our Courage Collection is coming very, very soon, but if you’ve made it this far, stay a while, and have a look around!

Kirsty, Emma & Kath, and the entire All Kinds of Courage team xx